Thursday, 19 June 2014

Louis Vuitton - The Icon & The Iconoclasts




As the house of Louis Vuitton turns 160 years old this year, the brand chose to celebrate it in a very special way. The Icon and The Iconoclasts is a project initiated by Delphine Arnault and Nicholas Ghesqière where six very renowned artists have been commissioned to create a bag/luggage with their own reinterpretation of the iconic monogram.  For many years now, Louis Vuitton has collaborated with various creative geniuses such a Stephen Sprouse, Takashi Murakami, Yayoi Kusuma and more to create one of a kind designs that have resulted in some of the most coveted handbags of their time.
I remember when the Stephen Sprouse collection came out, I was madly in love with each and every one of the handbags. The graffiti logo bags was all I could think about. Unfortunately I was “too young” according to my parents to own a designer bag so I had to make do with just staring at them every time I crossed the boutique. It is so interesting to see how each and every artist interprets the monogram in their own special way and I can’t wait to see what’s in store this time. Another series of bags and luggage that is bound to sell out in days I’ll bet!

Louis Vuitton only picks artists that are the best in their respective fields so it comes as no surprise that they chose Karl Lagerfeld (creative director of Chanel), Christian Louboutin (shoe designer), Cindy Sherman (photographer & film director), Frank Gehry (architect) , Marc Newson (industrial designer) and Rei Kawakubo (founder of Comme des Garçons) to design the bags. The coolest part is that the artists have such diverse backgrounds so we know that the end result is going to be something truly unique.

Although the brand hasn’t released too many details about who is creating what, according to The Telegraph, Arnault was quoted saying “Lagerfeld’s designs include a "punching bag" complete with a secret compartment; “the name alone is amazing”; and that Gehry’s design was “like a small sculpture”, with a mirror, hand-drawn LV initials and angular hardware. “None of the lines are straight. They went through a lot of research to produce it to Louis Vuitton’s high quality standards.”

Aren’t you already excited? The very exclusive and limited edition Iconoclast collection will be available in selected LOUIS VUITTON stores worldwide from mid-October 2014.
 
Also, the project has its own dedicated page on the Louis Vuitton website, icon.louisvuitton.com and of course its very own hashtag, #CelebratingMonogram.




Image Courtesy: Louis Vuitton

1 comment: