Thursday, 17 July 2014

Fashion Week Etiquettes - DON'T Push Unless There's An EarthQuake

Fashion week is always an exciting time. For people who get personal invites from the designer and for us media people. It's a time when you put on your best and perhaps the quirkiest clothes, witness some great fashion by some of our country's best designers and of course a fun time to socialise with people.

I have only become a fashion week regular this year as I applied for the media accreditation to cover shows for my blog. Previously I would attend shows as the PR would send us invites for being regular customers. Between then and now, I don't know why I continue to get shocked at people's behaviour during the shows. Take the Sabyasachi couture show that kick started India Couture Week the other day. First and foremost, it was a bit frustrating that there was no separate media entry as there usually is during Ready To Wear fashion weeks. But that isn't the worst part. I am okay with standing in line with everyone else attending to enter the show area.

What I am not okay with is the stampede that takes place to get in. You see I have always been one of those who will stand in a queue, never breaks a line and patiently wait for my turn. Because it is something I have been taught in school and by my parents. But what I witnessed for that show was women, head to toe in designer wear (like I was too), dripping in diamonds, ELBOWING their way through to get in! Elbowing I would say is an understatement. I am talking pushing with full force, pulling hard at their friends who may be a bit far behind to get them to come join them at the front so they can get in faster. What I don't get is that if the seats are all numbered, what difference does it make how fast you get in? Like they say, there are some things money just can't buy - and that's class!

There I was getting squished with my friend and fellow blogger Rasna, and then there was poor Sunil Sethi screaming at the bouncers for not stopping more people from entering. The entry into the Sabyasachi show was just plain disgusting. Even if lets say the organisers may have botched it up a bit, but we are civilised humans right? We do have an education. Most people attending fashion week are educated. Be it photographers, journalists, buyers, clients, whoever! I don't see the need to push your way through. Between all the pushing and pulling, I was honestly scared that I might fall down one of the stairs!

The point of this post was to try and send a message to fashion week regulars. Please don't keep up this behaviour. After all we aren't animals! Unless you get front row seats, you still can't see the collection properly so save all your pushing and pulling for an emergency like an earthquake! Hell you can't see the clothes properly from the third row which is where we bloggers usually sit. Anyways, the next time you attend a top notch designer's show, try and maintain some level of dignity. And this goes for everyone including journalists, not just the socialites.

 

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